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Translation of the word strawberry in Inuktitut

Nothing is impossible for Fasttranslator. For a German customer, we proved just that with flying colours. The Germans wanted to market a strawberry-flavoured alcoholic drink to Inuit people in Greenland. The texts therefore had to be translated into Inuktitut. No problem, we thought! But then it turns out that the word strawberry doesn't exist there.

Quality translators who think with their heads

Our translators are highly trained and can usually help in most situations. Even in this case, the translator had to translate a non-existent word. To solve the problem, the translator from Hawaii created a detailed description of the flavour of strawberries and the berry itself. He shared this with his colleagues at the language institute in Greenland. At the same time, the institute released 200 new Inuktitut words. Fortunately for our project, the word strawberry was among them. This gave the Germans their advertising campaign and the Inuit people a new word.

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