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Bengali is spoken in Bangladesh and several states in India. It is even the second most frequently spoken language in India after Hindi. Bengali is one of the most widely used languages worldwide, with 250 million speakers, of which 230 million are native speakers. It is an Indo-European language and has its own alphabet. The language also has had an important political significance for Bengali people, given India and Bangladesh’s turbulent history with each other. Another reason for its importance is its rich literary tradition. Doing business in India or Bangladesh means there will be a good chance that you will be confronted with Bengali. The huge differences between Western European languages in syntax, vocabulary, and alphabet mean that translations are essential. We can help you translate documents into and from Bengali. Specialist native speakersThe reason for using a translation agency is that you want a translation that is unambiguous and of the highest quality, and this is why we only work with experienced experts, who are native speakers of the target language. In this case, it means that as well as being experienced, your translator will be a native speaker of Bengali. And because quality is very important to us, we also demand that our translators be specialists in a particular area of expertise. An expert can translate jargon and specialist terminology just as it should be in the target language. In practice, it means that if you want a technical software description to be translated, we’ll get a technical translation specialist to do it. This also applies to legal, medical, financial, and commercial documents, of course. You can find an extensive description of all our areas of expertise on our website. |
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Doing business in Bangladesh
Bangladesh lies wedged between India and Myanmar. You may have done business with India and Indians before, but doing business in Bangladesh is not the same. The majority of the population is Muslim, and this is reflected in how people do business and live their lives. Bengali is the main language in Bangladesh, but Urdu and Hindi are also used.
Good preparation and knowledge of the country’s customs will not only help avoid misunderstandings but also help you make the right commercial decisions. Below, you will find a few tips from us, which will probably be useful.
Business meetings in Bangladesh are quite formal. Men greet each other with a handshake on arrival and when taking their leave. Foreigners, and men in particular, may only greet a woman with a nod of the head unless the woman offers a hand. However, It must be emphasised that the initiative must come from the woman and not the man. Businessmen are addressed with the term ‘Bahadur’ while women should always be addressed as ‘Begum’. Both titles can be used with the surname. You should wait until the Bengali person you are speaking to indicates that it is all right to do so before you address them by their first name.
Business cards are immediately exchanged after a formal introduction. A lot of attention is paid to titles and education, which should be given on the cards. A business card must be accepted with the right hand because the left hand is regarded as unclean in Islamic culture. An accepted business card must be seen to be read carefully and with a lot of interest. Compliments directed at the giver are much appreciated. The card should then be put away carefully, preferably in a business card holder.
Meetings are not the place for final decisions. Furthermore, the oldest attendees present will not only set the agenda but the depth and speed of the meeting. Flexibility with regard to the start and end of such a meeting is advisable if you want to do business successfully in Bangladesh. In addition, a certain hierarchy is also applied in any communication about the meeting. Respect for the person with the highest status is essential, particularly when dealing with government representatives. If you want to earn a potential partner's respect, you should always act professionally without showing emotion. Also, you won’t hear a simple ‘no’ from a Bangladeshi. Out of respect for their opposite number, a negative answer will be camouflaged by many words and given quite indirectly.
We have professional translators in-house for Bengali, Urdu, and Hindi, whose expertise can help you with your business in Bangladesh. If you need translations for your commercial documents, we will be happy to help you.